Baltic Sea Philharmonic launches clothing partnership with Estonian fashion brandhouse Baltika Group

On the orchestra’s ‘Waterworks’ tour, musicians will be wearing specially designed concert outfits from trend-setting brand Monton

The players of the Baltic Sea Philharmonic and Kristjan Järvi will be sporting an ultra-stylish look on stage thanks to a new collaboration with Estonian fashion group Baltika. A team of designers at Monton, one of Baltika’s five international brands, has created a range of concert clothing especially for the Baltic Sea Philharmonic’s first tour of 2017, ‘Waterworks’. The new outfits, which will be unveiled at the orchestra’s concert in Hattingen, Germany, on 5 May, have been specially designed to reflect the water theme of the programme, with shades of blue, white and grey replacing the dominant black of traditional concert wear.

The break with clothing conventions is part of the bold new presentation concept that the Baltic Sea Philharmonic is pioneering on the ‘Waterworks’ tour – a unique concert experience that fuses music, fashion, light, visual art and sound design. Kristjan Järvi says: ‘The sense of unity that we want to achieve between the music, the projections, the lighting and the sound design also incorporates the clothing of the orchestra. Everything is part of an organic whole, a unified artistic concept, and that includes how the orchestra looks on stage, the way its clothes represent the different colours of water, and the way the light reflects off the various materials.’

The ‘Waterworks’ tour marks the start of a long-term collaboration planned by the Baltika Group and the Baltic Sea Philharmonic. While Baltika has a design heritage stretching back almost 90 years, Monton is a product of the 21st century. Established in 2002 – making it only a few years older than the Baltic Sea Philharmonic – Monton has become the most successful Estonian fashion brand in the world.

Monton’s outfits for the Baltic Sea Philharmonic draw on the brand’s spring/summer 2017 collection ‘Duality’, which takes inspiration from two very different islands: Cuba and Iceland. It’s the second of these islands, with its geysers, waterfalls, glaciers and surrounding seas, that inspired the design for the orchestra’s clothing. Maire Milder, Baltika Group’s Branding and Retail Concept Director, says: ‘The styling for “Waterworks” uses a black‒grey‒white‒navy colour palette, with sky blue for the accent. It’s a rather minimalistic styling where details act as focal points: pleats imitate water flow and movement, and sheer tulle and straight-cut edges represent the qualities of ice.’

Monton’s designers were also careful to consider the musicians’ need for comfortable concert clothing, a fact keenly appreciated by Kristjan Järvi. He says: ‘Monton’s clothing is the kind that allows a musician to move around naturally. And while comfort is paramount, it’s rare for orchestral musicians to have comfortable performance clothes that are so stylish. So we are breaking new ground, both in terms of fashion and in how the stage design and lighting is enhanced by the look of an orchestra.’

Take a look behind the scenes of the fitting of the outfits on our Facebook page and find out more about Baltika Group here.